CHICAGO, Ill. – Today, the Big Ten Network unveiled a new logo and brand identity with the kickoff of the 2020 Big Ten football season. The transformation is intended to provide brand consistency and highlight the network’s position as the home for Big Ten Conference events, news and storytelling.
“Since the Big Ten Network was created in 2007, our mission has been to serve as THE destination for fans and alumni on all things Big Ten,” said Big Ten Network president, François McGillicuddy. “The new look leans heavily on the iconic “B1G” mark, which has come to represent the athletic and academic success of our 14 Big Ten universities, and underscores the nature of who we are and what we do.”
The new network logo, as well as numerous school and sport-specific variations, will be implemented across all linear and digital platforms, including game broadcasts, studio shows, social media platforms, original programming and marketing applications. The logo was created by Pentagram, which also developed the Big Ten Conference logo.
The rebrand was developed in conjunction with both the Big Ten and FOX Sports, as well as external feedback encompassing research focus groups across multiple cities in the Big Ten. As part of the overall campaign, Troika will also produce a Big Ten Network brand campaign, launching with this 30-second spot on Friday, Oct. 23.
A revamped Big Ten Network+, featuring live streams of non-televised events and replays of televised events, is scheduled to launch in the coming weeks. One immediate change fans will notice this fall is the introduction sport-specific packages. Users are now able to choose a subscription based on sport in addition to the existing school-specific and league-wide options.
About Big Ten Network: A joint venture between the Big Ten Conference and Fox Networks, Big Ten Network is the first internationally distributed network dedicated to covering one of the premier collegiate conferences in the country. With more than 1,700 events across all platforms, the 24/7 network is the ultimate destination for Big Ten fans and alumni across the country, allowing them to see their favorite teams, regardless of where they live. The Fox Sports App is the digital extension of the Big Ten Network, delivering live games and on-demand programming to Big Ten Network customers via the web, smartphones, and tablets. Network events include football, men’s and women’s basketball games, dozens of Big Ten Olympic sports and championship events, studio shows and classic games. Original programming highlights activities and accomplishments of some of the nation’s finest universities, including the Emmy-nominated The Journey. The network is in more than 60 million homes across the United States and Canada, including carriage by all the major video distributors, such as DIRECTV, DISH, Verizon FiOS, AT&T U-Verse, Charter Spectrum, Comcast Xfinity, Altice USA, Cox Communications, Mediacom, RCN, WOW!, and approximately 300 additional video providers across North America. Big Ten Network is also available through the majority of streaming providers, including AT&T TV NOW, YouTube TV, Hulu Live, Sling TV and fuboTV. For additional information, please visit www.btn.com.
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